My research interests are in health psychology. My work aims to identify psychological and social determinants of health-protective and health-damaging behaviors, with a particular focus on health issues for women. This work draws on theory and research from attitudes and persuasion, judgment and decision-making and individual differences.

Primary Interests:

Attitudes and Beliefs
Health Psychology
Judgment and Decision Making
Persuasion, Social Influence

Attitudes and Beliefs
Health Psychology

Judgment and Decision Making
Persuasion, Social Influence

Journal Articles:

Gerend, M. A., & Cullen, M. (2008). Effects of message framing and temporal context on college student drinking behavior. Journal of Experimental Social Psychology, 44, 1167-1173.
Gerend, M. A., & Maner, J. K. (in press). Fear, anger, fruits, and veggies: Interactive effects of emotion and message framing on health behavior. Health Psychology.
Gerend, M. A., & Shepherd, J. E. (2007). Using message framing to promote acceptance of the human papillomavirus vaccine. Health Psychology, 26, 745-752.
Gerend, M. A., Shepherd, J. E., & Monday, K. A. (2008). Behavioral frequency moderates the effects of message framing on HPV vaccine acceptability. Annals of Behavioral Medicine, 35, 221-229.
Gerend, M. A., & Sias, T. (2009). Message framing and color priming: How subtle threat cues affect persuasion. Journal of Experimental Social Psychology, 45, 999-1002.
Ranby, K. W., Aiken, L. S., Gerend, M. A., & Erchull, M. J. (2010). Perceived susceptibility measures are not interchangeable: Absolute, direct comparative, and indirect comparative risk. Health Psychology, 29, 20-28.

Courses Taught:

Biostatistics
Doctoring I
Medicine and Behavior II

Biostatistics
Doctoring I

Medicine and Behavior II

Mary Gerend
Department of Medical Humanities & Social Sciences
Florida State University College of Medicine
1115 West Call Street
Tallahassee, FL 32306-4300
United States

Phone: (850) 645-1542
Fax: (850) 645-1773


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Mary Gerend

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